Great PR
Posted on June 13, 2006
Though I usually think that posters are a waste of time and money for small productions, Akropolis Performance Lab successfully used a provocative poster for their upcoming production of Oedipus to generate buzz for the show.
Poster was controversial enough that several businesses refused to hang it. This caught the attention of The Stranger's Brendan Kiley, who wrote about it here. The whole process of hanging (or not hanging) the posters generated a lot of buzz, and combined with the good reviews, have made the show a success.
This is a great example of how even a small company with little marketing budget can generate a lot of free press. Well done.